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5 Reasons every small business needs a Logo

Established Look
A logo conveys that your business is established. More specifically that your company has a unique identity. Customers who see unique logo conceptualize or form an idea about your company in that particular graphic and the way it is presented.

It gives you a Brand
There are many financial advisors in the marketplace and many of which rely on the standard tree design to exemplify growth. This is appropriate to convey the message that they are growing your money but simple changes such as adding a swing to the tree adds the idea of carefree as well. It sets you apart from your competition

Easier for customers to remember
The Nike dash, Facebook, Fed Ex, Apple just to name a few. Their logos are distinctive and unique. Most importantly research shows that people remember images easier than words.

Resale and Investment
If you ever plan to sell your business in the future a logo suggests that your business is distinctive and has value in terms of goodwill and acts as an intangible asset. Investors are also more likely to invest in a company that has an established brand.

Customer trust and loyalty
Using a logo for your business shows that you "staked your claim" and that your serious about your business. This translates into a message that you are a professional and that is why the customer should use you in the first place and stay loyal to you.  

Arttitude Shirt - one of these projects that have just been sitting on the back burner that I have finally got around to......




One of my first attempts at a product cutaway. I'm not an electrician so don't follow this as a technical example!!! Focused on the placement of the switch within the wall, the metallic finishes, wiring aspects, thread and coupling designs. Also used, gradients to highlight the metallic design.


Cut away of a light switch installed behind drywall.

Tribal art - Was happy with my initial experiments with smooth variations of tribal art. The main bodies are similar with added aspects mainly for the dragon head and wings.